Privacy policy

Privacy Policy

At Bfitamazing, we are committed to protecting your privacy and handling your personal data with care and transparency. This Privacy Policy explains how we collect, use and protect your information when you visit our website or place an order with us.

1. Who We Are

Bfitamazing is an online activewear retailer operating at www.bfitamazing.com. When we refer to “we”, “us” or “our” in this policy, we mean Bfitamazing.

2. Information We Collect

We collect the following types of information when you interact with our store:

  • Personal information — name, email address, delivery address, phone number and payment details when you place an order
  • Account information — if you create an account with us
  • Usage data — pages visited, time spent on site, browser type and device information
  • Marketing preferences — whether you’ve opted in to receive emails or SMS from us

3. How We Use Your Information

We use your information to:

  • Process and fulfil your orders
  • Send order confirmations and tracking updates
  • Respond to your customer service enquiries
  • Send marketing communications (only if you’ve opted in)
  • Improve our website and customer experience
  • Comply with legal obligations

4. Sharing Your Information

We do not sell your personal data. We may share your information with trusted third parties who help us operate our business, including:

  • Payment processors (e.g. Shopify Payments, PayPal)
  • Delivery and logistics partners
  • Email marketing platforms (e.g. Klaviyo)
  • Analytics providers (e.g. Google Analytics)

All third parties are required to handle your data securely and in accordance with applicable data protection laws.

5. Cookies

Our website uses cookies to improve your browsing experience, analyse site traffic and personalise content. You can manage your cookie preferences through your browser settings at any time.

6. Your Rights

Depending on your location, you may have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Opt out of marketing communications at any time
  • Lodge a complaint with your local data protection authority

To exercise any of these rights, please contact us at support@bfitamazing.com.

7. Data Security

We take the security of your personal data seriously. Our website is hosted on Shopify, which uses industry-standard SSL encryption to protect your information during transmission.

8. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, or as required by law.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this policy periodically.

10. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us at support@bfitamazing.com.

Last updated: May 2026